Simon Ekin

Why Courage is the most important virtue of all

What about me? I don’t care about you.

I find it incredible to think that one day I will die. When I start talks with, “ok, so we all going to die,” the audience invariably looks stunned.

But it’s true, isn’t it? Yet our inner critic – what I call, “The Whining Dream Killer,” thinks that we will live forever, there is always tomorrow and this life is a dress-rehearsal.

That same voice is the one that whines, moans and complains; the same voice that is driving us to extinction, the voice that says, “But what about me? It’s not fair. It’s their fault.”

You can see it in everything that is wrong in the world, from wars, to violence, to hunger to an uncared for planet: My wealth, my power, my comfort, my ego.

Well the truth is I don’t care about you. Not The Whining Dream Killer you.

I do however, care deeply about YOU, that wild, loving, passionate, compassionate and creative being that is here to make this world a better place.

So, what are you going to do as a result of this?

Sit and wonder and think and give the Dream Killer space to play, or get up off your butt and go and do something amazing, powerful and helpful to others and the world.

I’d love to hear what you are going to do.

Go on, I D.A.R.E™* you!

Courageously yours,


D.A.R.E™ is:

• Decision: Make the decision. Everything changes when you do. Get rid of the alternatives.
• Action: Action is the real victory. It’s the process, not the outcome that counts. You always control the process.
• Result: You get the result you get, sometimes good, sometimes bad, but always you get the gold medal for giving it a go.
• Evaluate: Now reflect on what you did. Did it work? Did it not? What did you learn and how will you apply that next time?