Simon Ekin

Why it’s important to know your purpose. 

Notice your answer to this question: what is your purpose?

If you asked me, I would probably give you a different answer each time, depending on what is going on with me and my life at the time, and that’s from someone who has done a lot of work and reflected on this. I would love to say, to save the world, end poverty or bring lasting peace (which it sometimes is!) but the reality is, it varies. 

I might say:

  • To make a difference.
  • To help as many men as possible to get their Mojo back.
  • To be happy.
  • To leave the world a better place.

I think the reality is that our purpose finds us, when we are awake and aware, and when that happens, we are moved by something much higher and bigger.

During a visit to the NASA Space Centre in 1962, President Kennedy noticed a janitor carrying a broom. He interrupted his tour, walked over to the man and said: “Hi, I’m Jack Kennedy, what are you doing?” The janitor responded: “I’m helping put a man on the moon, Mr President.”

Perfect! Can you imagine how happy that man must have been in that moment?

At the time of writing this post I am feeling really under the weather, you know, cough, cold, and an aching body. 

What is my purpose right now? To get better! So I am. I have postponed all my meetings and I am ‘under the covers,’ recharging and getting ready for what’s next, despite my ever-chirping ‘Monkey Mind’ telling me I am lazy and others work much harder than me and they would be out there…infecting others and not healing!

My point is, there is no is purpose. Everyone – all of the thousands of books on the subject – will say something different.

What’s the acid test of being ‘on purpose’ and why do I think it’s important?’ 

I think it is about:

  1. Feeling good.
  2. Helping others and getting the attention off ourselves.
  3. Staying present and conscious to the moment, not excessively reminiscing about the past or pondering the future, which is where us humans spend way too much time!

Please complete this very short and effective, find your purpose in 5 minutes form. I think you’ll love it. 

Mojestically yours,


P.S. Why not come to one of my monthly Mojo Storytelling events if you are in Cape Town?
If you are anywhere else, join by Zoom. Just let me know.
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